Mekudeshet Outdoor Mekudeshet 2017 [image] 5 by OPEN Tel-Aviv

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Mekudeshet 2017 [image] 5

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency OPEN Tel-Aviv
Creative Director Saar Friedman
Art Director Keren Rachmin
Producer Galia Teri
Photographer Doron Sery
Released March 2017

Credits & Description

Advertising Agency: OPEN
Creative Director: Saar Friedman
Art Director: Keren Rachmin
Client: Naomi Fortis, Itay Mautner, Ariel Adiram
SeniorDesigner:Hadar Beer
Designers: Shir Parchef, Ifat Grinbaum, Jonathan Katav
Photographer: Doron Sery
Additional credits: Account Director: Mor Yativ, Account Managers: Moran Kastiel & Inbal Sabag
Producer: Galia Teri
International PR: Lisa Michaeli
CEO: Eyal Katz
Published: March 2017

Mekudeshet, Jerusalem Season of Art’s festival, is a two-week long event held in one of the most controversial and religiously sacred cities for Muslims, Jews, and Christians alike. The festival bridges the religions through the collaboration of 250 artists, speakers, and performers from 17 countries worldwide, and proves that the conflict can be resolved; even temporarily, through the expression of art and music. To capture the brand essence of Mekudeshet, we GPS tracked the unique daily lives of 15 religiously diverse residents and peace activists moving throughout various quarters of the holy city. We created an innovative brand identity for the festival by blending the paths of these people through both generative and computational design elements, thus dissolving the controversial “borders” in Jerusalem.