Melbourne Water Outdoor SAVING WATERWAYS- ONE BUS STOP AT A TIME by Marmalade Melbourne

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SAVING WATERWAYS- ONE BUS STOP AT A TIME

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Marmalade Melbourne
Executive Creative Director Neil Mallet
Creative Director John Akritidis
Art Director Frank Trobbiani, Simon Yeo, Anne Shortall
Copywriter Justine Gaitz
Released October 2012

Credits & Description

Advertiser: MELBOURNE WATER
Agency: MARMALADE
Category: Special Build
Art Director: Anne Shortall
Art Director: Frank Trobbiani
Creative Director: John Akritidis
Other Credits: Production Managers: Dawn Rushton
Account Manager: Pip Duncan
Art Director: Simon Yeo
Other Credits: Adshel
Other Credits: Penny Luya
Copywriter: Justine Gaitz
Executive Creative Director: Neil Mallet

Advertising Format
Standard Transit Advertising

Site Location
Complete with downpipes, plants, rocks, soil and sand, the Raingardens were planted inside glass panels at bus stops.The 3D gardens showed how the water was collected off the roof then channelled down through the garden, providing a natural filter that collects any impurities. Under the line, “If we can build a raingarden here, you can build one at home,” we were able to show a simple way that everyone could help.

Dimensions
1150 mm x 1750mm (6 actual raingardens built inside adshels)