CONNECT THE DOTS by BBH Shanghai for Mentos

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CONNECT THE DOTS

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Industry Chewing-Gum
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency BBH Shanghai
Executive Creative Director Johnny Tan
Creative Director Yinbo Ma
Art Director Trinity Wang
Copywriter Carol Ong, Jay Qian
Producer Ken Wang, Yilin Lin
Photographer Jeremy Wong
Illustrator Jenny Jin
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: PERFETTI VAN MELLE CHINA
Product/Service: MENTOS NEON
Agency: BBH CHINA
Executive Creative Director: Johnny Tan
Creative Director: Yinbo Ma/
Copywriter: Carol Ong/Jay Qian
Art Director: Jenny Jin/Trinity Wang
Photographer: Jeremy Wong
Illustrator: Jenny Jin
Producer: Yilin Lin/Ken Wang
Account Manager: Stephanie Yip
Planner: Ed Tsue
Account Manager: Stephanie Yip
Planner: Ed Tsue

Ambient Execution Description
These game cards were distributed during school samplings.