ROOFTOP STICKERS by N=5 for Mercedes-Benz

Adsarchive » Outdoor » Mercedes-Benz » ROOFTOP STICKERS


Pin to Collection
Add a note
Industry Trucks, Vans & Pick-Up Trucks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency N=5
Art Director Ed Van Bennekom
Copywriter Paul Bakker, Jasper Diks
Producer Guy Van Der Hoop
Photographer Reza Harek
Account Supervisor Willemijn Reuvers
Released November 2011

Credits & Description

Category: Transit
Product/Service: ACTROS
Agency: N=5
Copywriter: Jasper Diks/Paul Bakker
Art Director: Ed Van Bennekom
Photographer: Reza Harek
Art Buyer: Casper Reus/Irmgard Van Der Weele
Account Supervisor: Willemijn Reuvers
Advertiser's Supervisor: Gerard Van Os/Lisette Zuidam
Producer: Guy Van Der Hoop
Account Manager: Willemijn Reuvers
Account Manager: Willemijn Reuvers

Ambient Execution Description
In 2011 Mercedes-Benz introduced The new Actros. The most impressive one until
now. We wanted truck drivers to experience this. So a campaign was created that specifically got the attention of our target consumers.
We advertised in a unique place where only truck drivers in their raised cabs could see it. On the rooftop of a car. We created stickers in the shape of a roof window.
Each sticker ad would display an image of a passenger, showing the truck driver the type of reactions he would receive from fellow drivers if he drove the impressive new Actros. Multiple cars drove across the Netherlands and received many positive reactions from the truck drivers that saw it. The campaign got a lot of attention of both national and international carblogs and provided a great deal of free publicity.