MUPI SMART by Contrapunto BBDO Madrid for Mercedes-Benz

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MUPI SMART

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency Contrapunto BBDO Madrid
Released June 2012

Awards

Cannes Lions 2012
Outdoor Lions Cars & Automotive Services Bronze

Credits & Description

Type of entry: Billboards & Street Furniture
Category: Cars & Automotive Services
Advertiser: MERCEDES-BENZ
Product/Service: VEHICLES
Agency: CONTRAPUNTO BBDO Madrid, SPAIN
Advertiser MERCEDES-BENZ
Product VEHICLES
Entrant CONTRAPUNTO BBDO Madrid, SPAIN
Type of Entry: Billboards & Street Furniture
Category: Cars & Automotive Services
Title: MUPI SMART
Advertiser/Client: MERCEDES-BENZ
Product/Service: VEHICLES
Entrant Company: CONTRAPUNTO BBDO Madrid, SPAIN
DM/Advertising Agency: CONTRAPUNTO BBDO Madrid, SPAIN

Félix Del Valle/Carlos Jorge (Chief Creative Officer)
Félix Del Valle/Paco Castillo (Copywriter)
Carlos Jorge/David Albardonedo (Art Director)
Javier Luján (Art Buyer)
David Perdomo/Sol Vadillo (Advertiser's Supervisor)
Lorena Landau (Account Manager)
Lorena Landau (Account Manager)

Description of Ambient execution
fits almost everywhere.