INTELLIGENT LIGHT BILLBOARD by Jung Von Matt/Alster Hamburg for Mercedes-Benz

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INTELLIGENT LIGHT BILLBOARD

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Jung Von Matt/Alster Hamburg
Executive Creative Director Mathias Stiller, Wolfgang Schneider
Creative Director Jan Harbeck, David Mously
Art Director Oskar Strauss
Copywriter Carmen Riemer
Producer Sven Hannemann
Account Supervisor Marcus Bank, Stefanie Gombert, Sven Dorrenbacher
Released April 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: DAIMLER
Product/Service: MERCEDES-BENZ INTELLIGENT LIGHT SYSTEM
Agency: JUNG von MATT
Executive Creative Director: Mathias Stiller/Wolfgang Schneider
Creative Director: Jan Harbeck/David Mously
Copywriter: Carmen Riemer
Art Director: Oskar Strauss
Account Supervisor: Stefanie Gombert/Marcus Bank/ Sven Dorrenbacher
Producer: Sven Hannemann
Other Credits: Art Design: Stephanie Volkmer/Modeler: Mirko Henriquez
Date of First Appearance: Apr 27 2010 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY

Description of Ambient execution
To demonstrate that the Intelligent Light System makes hidden road risks visible, we created an interactive billboard that does the same. Without illumination it just showed random rocks mounted on the board. But when someone passed by, a light switched on and the stones cast a legible shadow pointing out an upcoming danger. The billboard interacted with bypassers and literally put the feature in the spotlight. The installation was a real eye-catcher on the street and prompted some pedestrians to pass by several times to trigger the mechanism again and again.