Mercedes-Benz Outdoor THE NATURE FRIENDLY VITO by N=5

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency N=5
Creative Director Lukas Van De Ven, Jeroen Van Der Sluis
Art Director Ed Van Bennekom
Copywriter Jasper Diks
Producer Casper Reus
Account Supervisor Willemijn Reuvers
Released January 2012

Credits & Description

Category: Cars & Automotive Services
Product/Service: VITO
Agency: N=5
Creative Director: Lukas Van De Ven/Jeroen Van Der Sluis
Copywriter: Jasper Diks
Art Director: Ed Van Bennekom
Account Supervisor: Willemijn Reuvers
Advertiser's Supervisor: Gerard Van Os/Lisette Zuidam
Producer: Casper Reus
Account Manager: Merel Hoogendorp/Reinier Steures
Account Manager: Merel Hoogendorp/Reinier Steures

Ambient Execution Description
Mercedes-Benz. The nature friendly Vito. Mercedes-Benz presents the most environmentally friendly van. The electric Vito E-Cell. To show how friendly the Vito is towards nature we created an outdoor campaign that attract natural species. This by playcing bread and birdseed on top of billboards. Besides the attention on the spot it also got noticed by many car blogs. This resulted in lots of tweets by both offline and online birds