Metro Outdoor METRO GIANT PAPER BOAT by FullSIX Group France, Superbien, WIZZ

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METRO GIANT PAPER BOAT

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Industry Newspapers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market France
Agency FullSIX Group France
Agency Superbien
Agency WIZZ
Executive Creative Director Emmanuel Francois Eugene
Creative Director Alexandre Veret
Art Director Julien Korach, Eric Landowski
Copywriter Julien Korach, Eric Landowski
Producer Benjamin Duval, Les Fils De
Account Supervisor Olivia Pasquier Dauguet
Released October 2011

Credits & Description

Category: Stunts & Live Advertising
Advertiser: METRO FRANCE
Product/Service: EDITION : DAILY FREE NEWSPAPER
Agency: FULLSIX GROUP
Agency: WIZZ
Agency: SUPERBIEN
Chief Creative Officer: Jocelyn Jarnier
Executive Creative Director: Emmanuel Francois-Eugene
Creative Director: Alexandre Veret
Copywriter: Eric Landowski/Julien Korach
Art Director: Julien Korach/Eric Landowski
Art Buyer: Faycal Lardidi
Account Supervisor: Olivia Pasquier Dauguet
Advertiser's Supervisor: Louis Dousset
Producer: Benjamin Duval/Les Fils De
Account Manager: Cynthia Sonvico
Account Manager: Cynthia Sonvico

Ambient Execution Description
Brief :
French Metro daily newspaper has a new format, smaller and handier.

Idea :
An event - filmed - inviting Metro fans and readers to say goodbye to the large format.
We created a giant paper boat made of a giant Metro's cover that was launched on the Seine River in Paris.

Results :
More than 600 000 views
Relayed on more than 50 sites