Metro Rio Outdoor CAR FREE DAY - LEAVES by Script Comunicacao

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CAR FREE DAY - LEAVES

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Industry Environmental & Animal Issues, Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Script Comunicacao
Creative Director Ricardo Real
Art Director Marcos Siqueira, Thiago Manhães
Copywriter Gustavo Vilela
Producer Enzimas Em Ação
Account Supervisor Rodrigo Amado
Released August 2011

Credits & Description

Category: Transit
Advertiser: METRÔ RIO
Product/Service: CAR FREE DAY
Agency: SCRIPT MARKETING E DESIGN
Chief Creative Officer: Ricardo Real
Creative Director: Ricardo Real
Copywriter: Gustavo Vilela
Art Director: Marcos Siqueira/Thiago Manhães
Art Buyer: Lydia Salgado
Account Supervisor: Rodrigo Amado
Advertiser's Supervisor: Thiago Gadelha
Producer: Enzimas Em Ação
Account Manager: Bia Esteves
Planner: Carlos Nolasco
Account Manager: Bia Esteves
Planner: Carlos Nolasco
Other Credits: Tco Filmes

Ambient Execution Description
On the day before World Car Free DAY, Rio de Janeiro’s subway
spread thousands of real dry leaves over the cars’ windshields.