Miami Ad School Outdoor, Ambient Step In Inequality by Miami Ad School New York

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Step In Inequality

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Industry Education, Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles, Ambient
Market United States
Agency Miami Ad School New York
Art Director Kazunori Shiina
Copywriter Chandani Karnik
Released May 2016

Credits & Description

Media: Outdoor
Advertised brand: Non
Advert title: Step In Inequality
Translation of headline to English:
Advertising Agency: Miami Ad School, New York, USA
Art Director: Kazunori Shiina
Copywriter: Chandani Karnik
Published/Released: 05, 2016
In the corporate world, women are not only underpaid as compared to men, but they also have to work harder to make their mark and work their way up the corporate ladder. Not having experienced gender inequality, only a few male working professionals can truly fathom it, let alone empathize with it.
Solution: Create a visually impactful tangible metaphor about gender inequality to demonstrate how it can manifest. A moment that goes beyond jus increasing awareness, it increases empathy.
The road to the top is not the same for men and women.