Michelin Outdoor EVIL GAS PUMP CORNER by TBWA\Chiat\Day Los Angeles

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Industry Tires
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency TBWA\Chiat\Day Los Angeles
Art Director Jin-Sang Park, Anthony Decarolis
Copywriter Acd-Erik Fahrenkopf
Producer Executive Producer Of Media Arts
Account Supervisor Account Executive-Leslie Klein Account Director-Susan Lulich
Illustrator Ronald Kurniawan
Released November 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: MICHELIN
Product/Service: TYRES
Copywriter: Erik Fahrenkopf
Art Director: Anthony Decarolis/Jin Park
Account Manager: Group Account Director: Adam Hunt
Account Supervisor: Account Executive: Jason Spak
Illustrator: Ronald Kurniawan
Producer: Executive Producer Of Media Arts: Matt Bijarchi
Other Credits: Pre-Production Company: E-Graphics; Printer: Globol Spin; Media Agency: Tbwa\ Auditoire
Date of First Appearance: Nov 23 2009 12:00AM
Entrant Company: TBWA\CHIAT\DAY, New York, USA

Description of Ambient execution
Beginning in November 2009 the Michelin Man was displayed in a larger-than-life format as the famed character graced the sides of buildings in Los Angeles and in New York City. Integrating with the Broadcast, Print & Digital campaign showcasing the Michelin Man fighting an evil gas pump, the media arts spectacular is a fitting extension of Michelin’s new global advertising campaign - “The Right Tire Changes Everything” - illustrating the competitive advantages of Michelin tires, in this execution fuel economy. The creative garners attention as OOH bringing us into the Michelin Man’s world as he is defeating the evil gas pump ruling over landmarks like Times Square- and its a good thing too for if not... the evil gas pump would have made for a very unhappy new year when the ball dropped.