MINI Outdoor MINI PARKED CAR LOCATOR by Taxi Vancouver

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Taxi Vancouver
Executive Creative Director Lance Martin
Creative Director Jeff Maceachern
Copywriter Mike Blackmore
Producer Ben Sharpe
Account Supervisor Tina Tieu
Released July 2011

Credits & Description

Category: Small Scale Special Solutions
Advertiser: MINI CANADA
Product/Service: MINI BRAND
Executive Creative Director: Lance Martin
Creative Director: Jeff Maceachern (Acd)
Copywriter: Mike Blackmore
Account Supervisor: Tina Tieu (Account Director)
Producer: Ben Sharpe: Video/Broadcast Producer
Other Credits: Max Sherman: Director/Sean Kung: Editor/Tara Greguric: Print Producer

Ambient Execution Description
The MINI Parked Car Locater was found in busy mall parking lots In Toronto, Montreal and Vancouver. Knowing that mall parking lots are always crowded during the holiday season, we wanted to make things easier for MINI Drivers. The exclusive “MINI Parked Car Locator” was the answer: three-foot helium balloons, with the message “YOUR MINI IS PARKED HERE,” were attached to every MINI found in each of the chosen parking lots. When MINI drivers were done their shopping, they could simply scan the lot and easily pick out their MINI, allowing them to “unpark” faster and get back on the road where their MINI belongs.