MINI Outdoor Psychic Roadster by Profero, The Mill

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Psychic Roadster

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Profero
Executive Creative Director Elspeth Lynn
Copywriter Dave Newbold
Agency The Mill
Art Director Jim Eyre
Copywriter Spencer Jones
Production Smoke and Mirrors
Released December 2012

Credits & Description

Media: Outdoor
Category: Automotive
Agency: Profero
Brand: Mini
Geo: Americas, United States
Advertising Agency: Profero, USA
Advertising Brand Manager: Anna Kilmurray
Acc Director: Jay Kossifos
Account Executive: Bridie Scriven
Executive Creative Director: Elspeth Lynn
Creative Directors: Dave Newbold, Jim Eyre
Copywriter: Dave Newbold, Spencer Jones
Art Director: Jim Eyre
Music & Sound: Pitch n Sync
Designers: Lionel Agbadou, Luke Till / LEAD
UX / Information Architect: Simon Pan, Dave Regan
Copywriter: Dave Newbold, Spencer Jones
Agency Producer: Jonathan Acton, Silvia Figueirido
Microsite build: LIDA
Production Company: The Mill / Smoke & Mirrors