Missing Children Society Of Canada Outdoor RESERVED SEAT by Grey Toronto

RESERVED SEAT

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Grey Toronto
Art Director Todd Lawson, Yusong Zhang
Copywriter James Ansley
Producer Vikki Kuzmich
Account Supervisor Patty Moher
Released January 2012

Credits & Description

Category: Small Scale Special Solutions
Advertiser: MISSING CHILDREN SOCIETY OF CANADA
Product/Service: MISSING CHILDREN AWARENESS
Agency: GREY GROUP CANADA
Chief Creative Officer: Patrick Scissons
Copywriter: James Ansley
Art Director: Todd Lawson/Yusong Zhang
Account Supervisor: Patty Moher
Producer: Vikki Kuzmich
Other Credits: Toby Pilling

Ambient Execution Description
Please replace the description ambient copy with the following:
The Missing Children Society (MCSC) is the only organization in Canada committed to the search and rescue of missing kids, but they receive no government funding support. As a result, they have very little funds for marketing and fundraising efforts. Idea We used Missing Children Society sponsors to create small, ambient outdoor media opportunities. For sponsor WestJet, we put reserved signs for missing kids on in-flight vacant seats to raise awareness and drive to donations.