GESTURE BASED INTERACTIVE 3G WALL GAME by DREAMBOX for AVEA

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GESTURE BASED INTERACTIVE 3G WALL GAME

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency DREAMBOX
Creative Director Mehmet Akten, S. Cagri Oztoksoy
Producer Serdar Cakir
Illustrator Serdar Meydancı
Released August 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: TURK TELECOM GROUP / AVEA
Product/Service: MOBILE 3G VAS
Agency: DREAMBOX
Executive Creative Director: S. Cagri Oztoksoy
Creative Director: Mehmet Akten/S. Cagri Oztoksoy/Serdar Meydancı
Art Director: Serdar Meydancı
Account Manager: Ozgur Fidan
Advertiser's Supervisor: Sedef Sener/Tolga Sen/Ebru Ozel/Sinem Uner Unsal
Illustrator: Serdar Meydancı
Producer: Serdar Cakir
Other Credits: Programmed By Mehmet Akten
Date of First Appearance: Aug 1 2009 12:00AM
Entrant Company: DREAMBOX, Istanbul, TURKEY

Description of Ambient execution
We came with a concept showroom solution for our client Turk Telekom Group that is looking for a major revitalization in group's brand image with technology and innovation perceptions. The Technology and Digital Signage department of the studio, retained as the solution provider for the total project starting from idea and concept creation through content and software development to hardware selection, technology implementation and after sales services like content management and maintenance. The client, comprised of public incumbent operator Turk Telekom, GSM wireless operator Avea, and internet service provider TTNet got the turn key project ready after 5 months. TTGaleri opened in September 2009 on Bağdat Street, the most popular street of Istanbul, Turkey. “Gesture Based Interactive Custom 3G Wall Game “ is one of the interactive installations letting users navigate dynamic digital content. With this application participants have an entertaining experience as well as getting information about Avea’s 3G services . Player’s movements are perceived by infrared leds to provide the player be included in the game. Player directs 3G ball on the screen by using his own shadow to explode the 3G icons hanging on a band on top of the screen.As the icons explode, information about 3G services spill around. Interactive technology engages the consumer and keeps them focused on the advertising message for longer periods of time. After first interaction, what is on board flows to the user with their own experience.

English Translation of Main Headlines
During the interactive game, these service messages appear on the screen; "With Avea 3G, technology is in your imagination’s command. Discover as much as you can." "Have fun as much as you can." "Talk as much as you can." "Send messages as much as you can." "Listen to music as much as you can." "Connect (to internet) as much as you can."