HOLE by Proximity Philippines for Modess

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HOLE

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Industry Feminine Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency Proximity Philippines
Executive Creative Director Joel Limchoc, Simon Welsh
Creative Director Brandie Tan, Fernando Iyo, Tin Sanchez
Art Director Ian Sta. Maria
Copywriter Jao Bautista
Producer Al Salvador
Account Supervisor Felicia Almario, Ad Hunter
Released November 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: JOHNSON & JOHNSON
Product/Service: MODESS SANITARY TOWEL
Agency: BBDO GUERRERO/PROXIMITY PHILIPPINES
Executive Creative Director: Simon Welsh/Joel Limchoc
Creative Director: Brandie Tan/Tin Sanchez
Copywriter: Jao Bautista
Art Director: Ian Sta. Maria
Account Supervisor: Felicia Almario/Ad Hunter
Advertiser's Supervisor: Cristina Sabarre/Juni Corleto/Trina Tanlapco
Producer: Al Salvador
Other Credits: Vilma Magsino
Date of First Appearance: Nov 19 2009 12:00AM
Entrant Company: BBDO GUERRERO/PROXIMITY PHILIPPINES, Makati City, THE PHILIPPINES

Description of Ambient execution
DEMONSTRATION OF "INCREASED AIR FLOW" BENEFIT OF MODESS THERMOCONTROL. To dramatize how the new product lets air flow freely, we used a building’s LED billboard to create the illusion of a giant hole passing through the structure. The outdoor ad is located along the Philippines’ busiest highway. An average of over 650,000 commuters are exposed to the ad every single day.