MoleMap Outdoor Confident In My Own Skin by J. Walter Thompson Auckland

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Confident In My Own Skin

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Industry Against Cancer
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency J. Walter Thompson Auckland
Executive Creative Director Justin Barnes
Art Director Mariona Wesselo-Comas, Glenn Chapman
Copywriter Bibi Bliekendaal
Released January 2018

Credits & Description

Media: Outdoor
Category: Health & safety
Client: MoleMap New Zealand
Agency: J. Walter Thompson Auckland
Production: J. Walter Thompson Auckland
Country: New Zealand
Campaign file: Download campaign file
Executive Creative Director: Justin Barnes
Art Director: Glenn Chapman
Art Director: Mariona Wesselo-Comas
Copywriter: Bibi Bliekendaal
Designer: Glenn Chapman
Designer: Nicola Yuen
Account manager: Harriette Hanson
New Zealand is the world’s skin cancer capital and Molemap is the country’s leading skin cancer detection service. Rather than scaring consumers into getting checked for skin cancer, this campaign aims to positively encourage consumers with the sense of confidence they will feel once they know their skin has been properly checked by the leading expert.