Molson Canadian Outdoor SEED COASTER by Rethink

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SEED COASTER

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Industry Beers and Ciders
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Rethink
Creative Director Chris Staples, Ian Grais Pinco, Aaron Starkman, Dre Labre
Art Director Irene Pau
Copywriter Mike Dubrick
Producer Narine Artinian
Typographer Michelle Kennedy
Released October 2012

Credits & Description

Advertiser: MOLSON CANADIAN
Agency: RETHINK
Category: Bars, Restaurants & Stores, etc.
Advertising campaign: SEED COASTER
Account Manager: Ashley Eaton
Creative Director: Chris Staples
Advertiser's Supervisor: Jamie Sprules
Account Manager: Leora Katz
Creative Director: Ian Grais
Art Director: Irene Pau
Advertiser's Supervisor: Kristy Pinder
Typographer: Michelle Kennedy
Copywriter: Mike Dubrick
Creative Director: Dre Labre
Creative Director: Aaron Starkman
Producer: Narine Artinian

Ambient Execution Description
We made custom beer coasters loaded with tree seeds. You plant the coaster and it grows a spruce tree up to 60 feet tall. We put them in every case of beer we sold and every bar.The Seed Coaster was given away at bars for free. If you need anything else regarding this we can reach out to our client Kristy who should be able to send a note authenticating this.'The Seed Coaster was given away at bars for free. If you need anything else regarding this we can reach out to our client Kristy who should be bale to send a note authenticating this. '