Monster.com Outdoor Potential by mcgarrybowen London

Adsarchive » Outdoor » Monster.com » Potential

Potential

Pin to Collection
Add a note
Industry Website
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency mcgarrybowen London
Creative Angus Macadam, Paul Jordan
Production Curious Film
Released May 2016

Awards

Creative Circle 2017
Outdoor Craft Best Image Manipulation (campaign) Bronze

Credits & Description

Brand: Monster
Entrant: Curious Productions
Agency: McGarry Bowen
Creatives: Paul Jordan & Angus Macadam
Dave Wigglesworth, Ed Redgrave, Chris Russell, Ahmed Ellabib
Designer: Mike Heath
Clive Biley, Creative Director CGI
James Gardner, CGI Artist
Synopsis:
The agency brief was to develop a CGI character for Monster.com’s brand relaunch. Curious created a fully functional cgi asset which could be used in an extensive digital and OOH campaign aimed to inspire and feed the ambition of Monster.com users, and provide motivation to achieve career potential in finding a new job through the site. Once creative concept was approved, we developed a wire frame model to define shape and physical attributes of the creature. It was then bought to life using a combination of complex fur systems and spinster studio lighting; delivering unique personality and authenticity.