PIRACY by M&C Saatchi Madrid for Morena Films

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PIRACY

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Industry Business equipment & services, Public awareness, Public Safety, Health & Hygiene, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency M&C Saatchi Madrid
Executive Creative Director Manolo Moreno Marquez, Uschi Henkes, Urs Frick
Creative Director David Palacios
Art Director Jose Luis Rodriguez
Copywriter Francisco Castillo
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: MORENA FILMS
Product/Service: ANTI-PIRACY CAMPAIGN
Agency: ZAPPING/M&C SAATCHI
Executive Creative Director: Urs Frick/Uschi Henkes/Manolo Moreno
Creative Director: David Palacios
Copywriter: Francisco Castillo
Art Director: Luis Rodriguez
Date of First Appearance: Jan 1 2010 12:00AM
Entrant Company: ZAPPING/M&C SAATCHI, Madrid, SPAIN

Description of Ambient execution
In Spain we have a huge piracy problem. There are a lot of people delivering illegal movie copies in the street and at bars. Those copies are dvd’s covered by plastic and printed in a very bad quality. Morena Films, one of the most important Spanish movie makers, ask us for a campaing aganist the piracy. Under the Chaim “there are people behind cinema, stop piracy” What we did was go the street and deliver movies made by ourselves with the same look than the illegal ones. But our Films instead of being a Blockbuster were movies about people who have lost their job and now their lifes sucks