Motor Accident Commission (MAC) Outdoor Horooster by kwp! Adelaide


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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency kwp! Adelaide
Creative Director Corey Swaffer
Art Director Cristina Muffatti
Senior Copywriter Corey Swaffer
Released January 2018

Credits & Description

Media: Outdoor
Category: Public interest
Client: Motor Accident Commission of South Australia
Agency: kwp! Adelaide
Country: Australia
Finishing Artist: Nigel Wapper
Creative Director: Corey Swaffer
Art Director: Cristina Muffatti
Senior Copywriter: Corey Swaffer
Account Director: Tristan Glover
Agency Producer: Georgina Toole
Retoucher: Aaron Foster
Published; January 2018
Country roads are a particular concern for the Motor Accident Commission of South Australia (MAC), with a high percentage of motor vehicle accidents within the state occurring in regional areas. On country roads, there's always something that could go wrong. From fallen branches to stray animals to rogue weather, conditions can change in an instant. To draw attention to this, MAC via KWP! has launched a new outdoor campaign targeting drivers in these areas. It highlights the unpredictable nature of country roads and prompts drivers to stay alert to expected things and drive safely.