BROKEBACK MOTRIN by Taxi Canada for Motrin

Adsarchive » Outdoor » Motrin » BROKEBACK MOTRIN

BROKEBACK MOTRIN

Pin to Collection
Add a note
Industry Health & Pharmaceutical Products, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Taxi Canada
Executive Creative Director Lance Martin
Art Director Mike Blanch
Copywriter Alanna Nathanson
Producer Tara Greguric
Account Supervisor Patrick O'donovan
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: JOHNSON & JOHNSON
Product/Service: MOTRIN IBUPROFEN
Agency: TAXI CANADA
Executive Creative Director: Lance Martin
Copywriter: Alanna Nathanson
Art Director: Mike Blanch
Account Manager: Daniel Langer-Hack/Jill Patterson
Account Supervisor: Patrick O'donovan
Producer: Tara Greguric
Other Credits: Promotional Agency: Fugitive Glue
Date of First Appearance: Dec 20 2009 12:00AM
Entrant Company: TAXI CANADA, Toronto, CANADA

Description of Ambient execution
To demonstrate how Motrin Ibuprofen targets your aches and pains, we sent out an over ambitious shopper to walk around heavily populated areas on the last weekend before Christmas. With the help of a cleverly designed mannequin we were able to make it appear as though the shopper’s back was bent over at a 90 degree angle, proving once again that Motrin targets your pain where it hurts.