Itochu Outdoor WASTE OF UMBRELLA by Hakuhodo Kettle Tokyo

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Hakuhodo Kettle Tokyo
Creative Director Koichiro Shima
Art Director Shigeki Takahashi, Kazuya Yamazaki
Copywriter Junichi Kamiya
Photographer Michiharu Baba
Typographer Daisuke Abe
Released June 2009

Credits & Description

Category: Public Awareness Messages
Advertiser: ITOCHU CORP.
Creative Director: Koichiro Shima
Copywriter: Junichi Kamiya
Art Director: Shigeki Takahashi/Kazuya Yamazaki
Typographer: Daisuke Abe
Photographer: Michiharu Baba
Other Credits: Designer: Kazuya Yamazaki
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: HAKUHODO KETTLE, Tokyo, JAPAN

Advertising Format
Standard Transit Advertising

B0 Poster(1456mm X 1030mm)

Site Location
Poster of Station

English Translation of Main Headlines
A rainfall makes a thousand of umbrellas pile up, MOTTAINAI. Own your “MY Umbrella”. Japan is a country with the highest consumption of umbrellas in the world as many as 1.3 billion of umbrellas are consumed a year. More than 90 percent of them are disposable plastic ones. A one-day rainfa ll in Shibuya area drives sales of a thousand of umbrellas.After use, where do they disappear to? That is sooo “ MOTTAINAI* ” !