TWEET & COACH by Publicis Buenos Aires for Movistar

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TWEET & COACH

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Industry Mobile Communications
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency Publicis Buenos Aires
Executive Creative Director Marcelo Vergara
Creative Director Laura Visco - Sebastián Visco
Art Director Paula Kozub
Copywriter Vidhis Shah
Producer Diego Zappalá
Account Supervisor Tomás Fitz-Simon
Released February 2012

Credits & Description

Category: Digital Outdoor
Advertiser: MOVISTAR
Product/Service: MOVISTAR
Agency: PUBLICIS ARGENTINA
Chief Creative Officer: Fabio Mazía
Executive Creative Director: Marcelo Vergara
Creative Director: Laura Visco - Sebastián Visco
Copywriter: Vidhis Shah
Art Director: Paula Kozub
Account Supervisor: Tomás Fitz-Simon
Advertiser's Supervisor: Natasha Yasbitzky
Producer: Diego Zappala
Account Manager: Andrea Miscione
Planner: Fernando Bozzoletti
Account Manager: Andrea Miscione
Planner: Fernando Bozzoletti

Ambient Execution Description
Movistar created a mobile platform where people could send their teams advice via Twitter through a special hashtag created for each team. For example, for one of the most important derby matches of the Argentine league, fans from Club Atletico Independiente had to send their advice using the hashtag #rojo, and Racing Club de Avallaneda with the hashtag #acade. The tweets were then displayed advertising screens around the field, where they could be seen by the coaches and the players. This mechanism was conveyed to the audience with a message displayed on the panels before and during the game that said “When you can’t scream anymore, send a tweet”