MTV Outdoor MTV: TOILET by Jung von Matt/365 GmbH Hamburg Germany

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Industry Publishing, streaming & media, TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Jung von Matt/365 GmbH Hamburg Germany
Chief Creative Officer Andreas Henke, Sacha Reeb
Creative Director Moritz Grub, Regner Lotz
Art Director Alphons Conzen, Frederico Gasparian, Reto Oetterli
Copywriter Janus Hansen
Producer Peter Engelbrecht, Mathias Renner
Illustrator Gary Davidson
Released June 2011


Cannes Lions 2011
Outdoor Lions Publications & Media Silver

Credits & Description

2 of 2 Campaign
Type of Entry: Billboards & Street Furniture
Category: Publications & Media
Advertiser/Client: MTV NETWORKS
Product/Service: SAFE SEX MESSAGE
Entrant Company: GREY WORLDWIDE Düsseldorf, GERMANY
Advertising Agency: GREY WORLDWIDE Düsseldorf, GERMANY
Chief Creative Officer: Andreas Henke/Sacha Reeb
Creative Director: Moritz Grub/Regner Lotz
Art Director: Alphons Conzen/Frederico Gasparian/Reto Oetterli
Copywriter: Janus Hansen
Account Manager: Marco Köditz
Producer: Peter Engel/Mathias Renner
Art Buyer: Sabine Campe
Illustrator: Gary Davidson
Other Credits: Miami Ad School Europe/Award Management: Felicitas Katzemich

English Translation of Main Headlines:
People often forget to use a condom and will then tell you that it was an "accident" or something that "just happened".
This is a stupid excuse since sex doesn't happen accidentally. A series of print ads communicates this simple message in a very funny and unseen way.