Multichoice Outdoor MULTICHOICE SHOP WINDOWS by Brand Activation 141

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MULTICHOICE SHOP WINDOWS

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Industry TV Channels/Radio Stations and Programmes
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Brand Activation 141
Executive Creative Director Greg Cameron
Creative Director Adrian Duffin
Art Director Riaan Nel
Copywriter Andrew Pearson
Account Supervisor Michelle Hoste
Released January 2012

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: MULTICHOICE
Product/Service: DSTV - SATELLITE TV CHANNELS
Agency: BRAND ACTIVATION
Chief Creative Officer: Howard Smiedt
Executive Creative Director: Greg Cameron
Creative Director: Adrian Duffin
Copywriter: Andrew Pearson
Art Director: Riaan Nel
Art Buyer: Bianca Christodoulou
Account Supervisor: Michelle Hoste
Advertiser's Supervisor: Colleen Goodman
Account Manager: Vicky Moodley
Planner: Leigh Martindale
Account Manager: Vicky Moodley
Planner: Leigh Martindale

Ambient Execution Description
Multichoice, South Africa's premium digital satellite broadcaster, wanted to show consumers the benefits of DStv in a way that didn’t require a real TV screen.

The solution was to target relevant high-traffic areas like malls and turn the shop windows into both the medium, and the message.

By adding the DStv channel information bar to the front of the store window, the window itself was transformed into a moment usually found only on the television screens of DStv subscribers.