BUZZ BUBBLES by Dentsu Inc. Tokyo for MUSEUM OF CONTEMPORARY ART TOKYO

BUZZ BUBBLES

Pin to Collection
Add a note
Industry Museums & Libraries
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Dentsu Inc. Tokyo
Executive Creative Director Naoto Oiwa
Creative Director Makoto Teramoto
Art Director Tsubasa Kayasuga
Copywriter Yasuharu Sasaki
Released February 2010

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: MUSEUM OF CONTEMPORARY ART TOKYO
Product/Service: MUSEUM CATALOG
Agency: DENTSU
Executive Creative Director: Naoto Oiwa
Creative Director: Makoto Teramoto/Yasuharu Sasaki
Copywriter: Yasuharu Sasaki
Art Director: Tsubasa Kayasuga
Other Credits: Media Artists: Taizo Zushi/Hide Ogawa/Mizuya Sato/Yuichi Tamagawa And Emiko Ogawa
Date of First Appearance: Feb 2 2010 12:00AM
Entrant Company: DENTSU, Tokyo, JAPAN

Description of Ambient execution
How do you choose a book at the bookstore? "Buzz Bubbles" is an art-ad hybrid digital outdoor application that makes people open the books. It gathers information about the books from the Internet in real time, transform the information into word-of-mouth and shows which page people are interested in. We placed this at the museum catalog corner and earned five times as many users as usual.