Museum of Technology Vienna Outdoor In The Shadow Of Men by Wien Nord Vienna

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In The Shadow Of Men

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Industry Museums & Libraries, Human Rights
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency Wien Nord Vienna
Executive Creative Director Edmund Hochleitner
Creative Director Bernd Wilfinger
Art Director Georg Rernboeck
Copywriter Leopold Kreczy
Designer Judith Kroisleitner
Released March 2017

Awards

Golden Drum 2017
OOH (out of home) Non-standard Silver Drum

Credits & Description

Advertiser: Museum Of Technology Vienna
Brand Name: Museum Of Technology Vienna
Product/service: Special Guided Tour For Women In Science
Campaign Name: In The Shadow Of Men
Country: Austria
Agency: Wien Nord Werbeagentur Gmbh
Agency Network: Independent Agency
Executive Creative Director: Edmund Hochleitner
Creative Director: Bernd Wilfinger
Art Director: Georg Rernboeck
Copywriter: Leopold Kreczy
Designer: Judith Kroisleitner
Account Director / Manager: Stella Biehal-vidmar
Client Account Director / Manager: Barbara Pandey
Managing Director: Markus Mazuran
Photographer: Philipp Forstner
Illustrator: Judith Kroisleitner
Agency Producer: Philip Jaecklein
Url: Http://www.tmw.at
Creative idea explanation:
(Translation)
In 1945 Otto E. Hahn was awarded the Nobel Prize in chemistry.
Lise Meitner was not even mentioned.
SITUATION
Women in science have far too often been deprived of their recognition. To put their achievements into the spotlight, the Museum of Technology Vienna dedicated a special guided tour to these women on March 8th 2017, the International Women’s Day.
IDEA
Simple paper has been folded and fixed into a street poster site. Due to the installed light, the paper casts a shadow showing a woman’s profile. A little tear in the paper shapes the eyelashes and emphasizes the femininity of the face.