CHOOSE YOUR TAXI by BBDO Buenos Aires for Naranja

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CHOOSE YOUR TAXI

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Industry Banking & Financial Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency BBDO Buenos Aires
Executive Creative Director Rodrigo Grau, Ramiro Rodriguez Cohen
Art Director Percy Bustos
Copywriter Juan Ure
Producer Veronica Zeta, Rodrigo Lema
Account Supervisor Soledad Rivas
Released February 2013

Credits & Description

Advertiser: TARJETA NARANJA
Agency: BBDO ARGENTINA
Category: Transit
Advertiser's Supervisor: Carlos Ruda - Juan Pablo Mon - Marcos Belochercovsky - Jimena López
Copywriter: Juan Ure
Producer: Rodrigo Lema
Account Manager: Victoria Illanes
Art Director: Percy Bustos
Executive Creative Director: Rodrigo Grau - Ramiro Rodríguez Cohen
Planner: Florencia Leonetti
Other Credits: Production Company: Ursula. Executive Producer: Adrian D’amario. Music: Elefante Resonante
Account Supervisor: Soledad Rivas
Producer: Veronica Zeta

Ambient Execution Description
Tarjeta Naranja was a provincial credit card borned in Cordoba, heart of Argentina and cradle of good people. Its philosophy: make life easy and simpler for its customers.For the launching in Buenos Aires, the Nation’s capital, we carried that philosophy out in the fast paced city life. How? Turning a taxi ride into something enjoyable.150 taxis had a sign with an identifying characteristic of its driver so people could choose their taxi based on their driver.Results: 70 rides per taxi each day during 30 days. Virtually everyone of the 6MM inhabitants came in contact with this action.