|Industry||Records & Cinema Production|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Creative Director||Thierry Reboul|
|Art Director||Barbara Paloc|
Credits & Description
For Netfix original series Narcos' season 3 international launch Ubi Bene, France created an outdoor ad in Paris named 'The White Countdown.' We transformed the Champs-Elysées Avenue advertising columns into giant hourglasses filled with « cocaïne », creating a physical count down for fans in the last couple of days before the world release of Narcos season 3 episodes.