National Book Development Board And The National Library Of The Philippines Outdoor STREET LIBRARY by Campaigns & Grey

STREET LIBRARY

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Industry Museums & Libraries
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Philippines
Agency Campaigns & Grey
Creative Director Bunny Vivero
Copywriter Ompong Remigio
Producer Emil Cruz
Illustrator Mel Aguinaldo, Paolo De Leon, Eric Gutierez, Gary Roxas, Momon Villanueva
Released October 2011

Credits & Description

Category: Special Build
Advertiser: NATIONAL BOOK DEVELOPMENT BOARD AND THE NATIONAL LIBRARY OF THE PHILIPPINES
Product/Service: BALAGTAS STREET LIBRARY
Agency: CAMPAIGNS & GREY
Chief Creative Officer: Ompong Remigio
Executive Creative Director: Ompong Remigio
Creative Director: Bunny Vivero
Copywriter: Ompong Remigio
Art Director: Momon Villanueva
Photographer: Momon Villanueva
Illustrator: Momon Villanueva/Mel Aguinaldo/Eric Gutierez/Gary Roxas/Paolo De Leon
Producer: Emil Cruz
Account Manager: Michelle Pascual
Account Manager: Michelle Pascual

Ambient Execution Description
The National Library of the Philippines and National Book Development Board wants to lead the advocacy for reading through their Read a Book Project. They wanted to communicate the importance of reading by how books can change your life, your community, and even your nation.

A small, privately owned street library in the midst of the urban poor served as the inspiration and subject of the campaign. What sets this library apart is that the books are not organized and carefully lent out by a librarian. They're simply out there on the street for anyone to borrow or steal as they please. Yet the community returns the books and the library only keeps growing. The library has even donated to other communities in need. The ad campaign is anchored on this library, as it is a microcosm of our developing nation and what good reading does for everyone.

Latching on the idea that books open doors to other worlds and good values, we converted doors of frequented places to look like book covers.