Natura Cosmetics Outdoor SOCIAL SHAMPOO VENDING MACHINE by ID Sao Paulo

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SOCIAL SHAMPOO VENDING MACHINE

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Industry Cosmetics & beauty products, Shampoos
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency ID Sao Paulo
Executive Creative Director Igor Puga
Creative Director Domenico Massareto
Art Director Ritiane Cássia, Gustavo Vieira
Copywriter Natália Mamede, Elisa Gorgatti
Producer Natália Gouvêa
Released May 2013

Credits & Description

Advertiser: NATURA
Agency: ID\
Category: Special Build
Advertising campaign: SOCIAL SHAMPOO VENDING MACHINE
Other Credits: Advertiser's Marketing Director
Copywriter: Elisa Gorgatti
Copywriter: Natália Mamede
Chief Creative Officer: Domênico Massareto
Art Director: Gustavo Vieira
Account Manager: Renata Carvalho
Art Director: Ritiane Cássia
Creative Director: Domênico Massareto
Executive Creative Director: Igor Puga
Planner: Igor Puga
Advertiser's Supervisor: Mônica Gregori
Other Credits: Mônica Gregori
Producer: Natália Gouvea

Ambient Execution Description
A Social Shampoo Vending Machine placed in shopping mall's service corridors with big people flow, alongside with other already traditional vending machines. Consumer's trade their Facebook Like's on Brand's Facebook Fan Page, and get a free customized shampoo bottle.