TEARFUL CACAO by NEWDAYS for ICOOP

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TEARFUL CACAO

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Industry Chocolate
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Korea
Agency NEWDAYS
Executive Creative Director Young-Ho Kim
Creative Director Joo-Young Lee
Art Director Jong Kwan Kim, Chi Yeob Oh
Copywriter Mi Ji Lee
Account Supervisor Park Sang Young
Released April 2011

Credits & Description

Category: Food & Drink
Advertiser: ICOOP KOREA
Product/Service: NATURAL DREAM CHOCOLATE
Agency: NEWDAYS
Date of First Appearance: Apr 20 2011
Entrant Company: NEWDAYS, Seoul, KOREA
Chief Creative Officer: Young Ho Kim
Executive Creative Director: Young Ho Kim
Creative Director: Joo Young Lee
Copywriter: Mi Ji Lee
Art Director: Chi Yeob Oh/Jong Kwan Kim
Account Supervisor: Young Park
Account Manager: Yeon Sik Seo/Jun Hyung Kim
Planner: Sang Min Lee/Young Bum Lee

English Translation of Main Headlines
Happy chocolate should not be born from a tearful cacao.

Natural Dream Chocolate guarantees the fair trade against child labor.

The just chocolate make the just world.