NEDBANK CUP by Net#work BBDO Johannesburg for Nedbank

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NEDBANK CUP

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Industry Banking
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency Net#work BBDO Johannesburg
Executive Creative Director Rob Mclennan
Copywriter Graeme Jenner, Donovan Goliath
Producer Clinton Mitri
Photographer Siphiwe Nkosi
Account Supervisor Joy Turnbull
Typographer Donovan Goliath
Illustrator Fahdol Na Nakorn
Released March 2010

Credits & Description

Category: Ambient: Transit
Advertiser: NEDBANK
Product/Service: BANK
Agency: NET#WORK BBDO
Executive Creative Director: Rob Mclennan
Creative Director: Graeme Jenner
Copywriter: Donovan Goliath|graeme Jenner
Art Director: Donovan Goliath
Account Supervisor: Joy Turnbull
Illustrator: Na
Typographer: Donovan Goliath
Photographer: Siphiwe Nkosi
Producer: Clinton Mitri
Date of First Appearance: Mar 20 2010 12:00AM
Entrant Company: NET#WORK BBDO, Johannesburg, SOUTH AFRICA

Description of Ambient execution
A bus was utilised as part of the Nedbank 2010 Cup Soccer Tournament. A full page ad depicting the soccer team chasing a soccer ball was printed on the side of the bus. We printed the image of a soccer ball on the front hubcap of the bus this gave the illusion that the players were actually chasing a moving ball when the bus was in motion.

English Translation of Main Headlines
Ke Yona which means "The One".