CHOCOLATE TREES by J. Walter Thompson Sao Paulo for Nestle

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CHOCOLATE TREES

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Industry Chocolate
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Mario D`andrea, Roberto Fernandez David
Art Director Claudia Fugita, Andrea Siqueira | Rinaldo Ferrarezzi
Copywriter Roberto Fernandez | Ricardo John | Andrea Siqueira, Leandro Pinheiro | João Braga | Fabio Maca
Account Supervisor Isabella Cinopoli
Released July 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: NESTLÉ
Product/Service: CHOCOLATE
Agency: JWT BRAZIL
Creative Director: Mario D'andrea/Roberto Fernandez/Andrea Siqueira
Copywriter: Leandro Pinheiro/Andrea Siqueira
Art Director: Claudia Fugita/Rinaldo Ferrarezzi
Account Manager: Ticiana Gomes/Camila Mazza
Account Supervisor: Isabella Cinopoli
Advertiser's Supervisor: Luiz Felipe Rego/Carolina Sevciuc/Marina Pádua
Date of First Appearance: Jul 26 2009 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL

Description of Ambient execution
Fifty chocolate trees were placed in Campos do Jordão, the biggest winter destination in Brazil.