INDUCTION LOOP by Jung Von Matt/365 Vienna for Neuroth

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INDUCTION LOOP

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Industry Business equipment & services, Public Safety, Health & Hygiene, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency Jung Von Matt/365 Vienna
Executive Creative Director Andreas Putz
Creative Director Christoph Gaunersdorfer, Thomas Schwarz
Art Director Eva Ortner
Copywriter Helena Giokas
Released January 2010

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: NEUROTH
Product/Service: HEARING AID
Agency: JUNG von MATT
Executive Creative Director: Andreas Putz
Creative Director: Thomas Schwarz/Christoph Gaunersdorfer
Copywriter: Helena Giokas
Art Director: Eva Ortner
Other Credits: Graphic: Robert Schrotthofer/Gregor Moser
Date of First Appearance: Jan 20 2010 12:00AM
Entrant Company: JUNG von MATT, Vienna, AUSTRIA

Description of Ambient execution
Neuroth is Austrias leading hearing-aid company. In 2009 they surprised their target group by creating Music-Zones with induction loops that transmitted sound waves at hospitals, pediatricians, bus-, train- and subway-stations. If you switched your hearing-aid to „T“, you could hear music directly in your ear: the result was many happy faces, because we turned the disadvantage of having an hearing-aid into an advantage.