HILLS POST 2009 by Gt Tokyo for Japan Post Service

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HILLS POST 2009

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Industry Postal, Courier, Shipping & Freight services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Japan
Agency Gt Tokyo
Executive Creative Director Flash Mailer, Tohru Tanaka
Creative Director Reietsu Hashimoto, Campaign Management
Art Director Rie Fujinaka, Technical Director James Boty
Copywriter Web Art Director, Takayuki Rokutan
Producer Italia Color System
Photographer Second Unit Agency Producer - Jirka Mika
Account Supervisor Account Executive-Leslie Klein Account Director-Susan Lulich
Typographer Film Producer
Illustrator Planning Supervisor
Released December 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: JAPAN POST SERVICE
Product/Service: NEW YEAR'S GREETING CARDS
Agency: GT TOKYO
Executive Creative Director: Tohru Tanaka/Flash(Web): Takumi Watanabe
Creative Director: Reietsu Hashimoto/Campaign Management: Motoi Sadakane
Copywriter: Takayuki Rokutan/Web Director: Takayuki Rokutan
Art Director: Rie Fujinaka/Technical Director(Event): Toshiyuki Hashimoto
Account Manager: Event Director: Kenichi Kushida
Account Supervisor: Account Executive: Taro Masuda/Film Director: Ryo Takebayashi
Advertiser's Supervisor: Client Supervisor: Kanako Asami/Katsuhiko Ito/Kenichi Aizawa/Hitoshi Douken/Masago Tanimori
Illustrator: Planning Supervisor : Rie Takeshima/Takashi Sakuma
Typographer: Film Producer: Kyosuke Sakurai/Naoki Sato
Photographer: Agency Producer: Reietsu Hashimoto/Takaya Maekawa
Producer: System(Event/Web): Jun Komatsu
Other Credits: Media Producer(Ooh): Takumi Shiba/Eisaku Ota/Yusuke Kazama
Date of First Appearance: Dec 15 2009 12:00AM
Entrant Company: GT TOKYO, JAPAN

Description of Ambient execution
Over 3,000,000,000 cards are sent every year and are one of Japan's special greeting customs. The number of young people sending New Year’s Greeting cards is on the decline. Our aim is to increase the number of young people sending New Year’s cards and to encourage a devotion to the letter-writing culture, which is so important to Japanese society. Using the characteristics of the interpersonal exchange of a letter and the collaboration of digital and analogue methods, a solution to how to promote the sending and receiving of letters has been found. This has given the ‘letter’ a new sense of value and has introduced a new way of saying 'Happy New Year!'