New York Society for Ethical Culture Outdoor No More Black Targets [47 sec] by FRED & FARID New York

Adsarchive » Outdoor » New York Society for Ethical Culture » No More Black Targets [47 sec]

No More Black Targets [47 sec]

Pin to Collection
Add a note
Industry Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency FRED & FARID New York
Chief Creative Officer Farid Mokart, Fred Raillard
Creative Director Laurent Leccia
Art Director Cypha, Pamela Jean Tinnen, Streetsmartguidenyc, AvisualBliss
Released June 2017


Eurobest Awards 2017
Outdoor Non-standard Indoor Advertising Bronze Eurobest

Credits & Description

Client: New York Society For Ethical Culture
Product (Service): No More Black Targets
Agency: Fred & Farid Paris, France
Entrant: Fred & Farid Paris, France
Idea Creation: Fred & Farid Paris, France
Media Placement: Fred & Farid Paris, France
Pr: Fred & Farid Paris, France
Production: Fred & Farid Paris, France
Additional Company: New York Society For Ethical Culture, Usa
Chief Creative Officer: Fred Raillard & Farid Mokart (Fred & Farid)
Creative Director: Laurent Leccia (Fred & Farid)
Art Director: Cypha, Pamela Jean Tinnen, Streetsmartguidenyc, AvisualBliss, JCBKNYC, BilliKid, (/)
Head of Group Production: Karim Naceur (Fred & Farid)
Producer: Felix Vroegop (Fred & Farid)
Editor: Matthew Xu (Fred & Farid)
Motion designer: Vicky Wang (Fred & Farid)
Director & Photographer: Labelle (/)
Singer: Calvin play (/)
Digital Producer: Jim Tran (Fred & Farid)
Digital Producer: Arthur Gaudrie (Fred & Farid)
Web Designer: Caroline Tang (Fred & Farid)
Developer: Zhiwu Wu (Fred & Farid)
Agency Supervisor: François Grouiller (Fred & Farid)
Agency Supervisor: Lisa Rosario (Fred & Farid)
Agency Supervisor: Augustin Zeller (Fred & Farid)
Published: June 2017
Brief Explanation
The project gathered more than 50 artists, including Cypha, buttsup, Rex chouk, Julien Calot, Denton, savior elmundo, Thomas Raillard , sr.lasso , brolga , hektad, dizmology...
The targets have been replaced & painted over w/ artistic interpretations that turn the menacing black targets into beautiful, colorful, & optimistic art. We turn a canvas for violence into a canvas for hope. We hack a symbol of violence w/ the power of art.
Rather than a long exposé, we wanted to reach people’s emotions.
Launching on the 25/01 in partnership w/ the New York Society for Ethical Culture, the campaign is an artistic project to raise awareness of the danger of unconscious bias & how it may be perpetuating gun violence against young black males.