New York Society for Ethical Culture Outdoor No More Black Targets [47 sec] by FRED & FARID New York

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No More Black Targets [47 sec]

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Industry Public awareness, Racial/Ethnic/Handicapped/Minority Awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency FRED & FARID New York
Chief Creative Officer Farid Mokart, Fred Raillard
Creative Director Laurent Leccia
Art Director Cypha, Pamela Jean Tinnen, Streetsmartguidenyc, AvisualBliss
Released June 2017

Awards

Eurobest Awards 2017
Outdoor Non-standard Indoor Advertising Bronze Eurobest

Credits & Description

Client: New York Society For Ethical Culture
Product (Service): No More Black Targets
Agency: Fred & Farid Paris, France
Entrant: Fred & Farid Paris, France
Idea Creation: Fred & Farid Paris, France
Media Placement: Fred & Farid Paris, France
Pr: Fred & Farid Paris, France
Production: Fred & Farid Paris, France
Additional Company: New York Society For Ethical Culture, Usa
Chief Creative Officer: Fred Raillard & Farid Mokart (Fred & Farid)
Creative Director: Laurent Leccia (Fred & Farid)
Art Director: Cypha, Pamela Jean Tinnen, Streetsmartguidenyc, AvisualBliss, JCBKNYC, BilliKid, (/)
Head of Group Production: Karim Naceur (Fred & Farid)
Producer: Felix Vroegop (Fred & Farid)
Editor: Matthew Xu (Fred & Farid)
Motion designer: Vicky Wang (Fred & Farid)
Director & Photographer: Labelle (/)
Singer: Calvin play (/)
Digital Producer: Jim Tran (Fred & Farid)
Digital Producer: Arthur Gaudrie (Fred & Farid)
Web Designer: Caroline Tang (Fred & Farid)
Developer: Zhiwu Wu (Fred & Farid)
Agency Supervisor: François Grouiller (Fred & Farid)
Agency Supervisor: Lisa Rosario (Fred & Farid)
Agency Supervisor: Augustin Zeller (Fred & Farid)
Published: June 2017
Synopsis:
Brief Explanation
The project gathered more than 50 artists, including Cypha, buttsup, Rex chouk, Julien Calot, Denton, savior elmundo, Thomas Raillard , sr.lasso , brolga , hektad, dizmology...
The targets have been replaced & painted over w/ artistic interpretations that turn the menacing black targets into beautiful, colorful, & optimistic art. We turn a canvas for violence into a canvas for hope. We hack a symbol of violence w/ the power of art.
Rather than a long exposé, we wanted to reach people’s emotions.
Launching on the 25/01 in partnership w/ the New York Society for Ethical Culture, the campaign is an artistic project to raise awareness of the danger of unconscious bias & how it may be perpetuating gun violence against young black males.