THE BLOB by Colenso BBDO Auckland for New Zealand Breast Cancer Foundation

THE BLOB

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Industry Against Cancer
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency Colenso BBDO Auckland
Executive Creative Director Nick Worthington
Art Director Johnathan Mcmahon, Lisa Fedyszyn Whybin Tbwa
Producer Gemma Heyes
Account Supervisor Michelle Williamson
Released September 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: NEW ZEALAND BREAST CANCER FOUNDATION
Product/Service: BREAST CANCER FOUNDATION
Agency: COLENSO BBDO
Executive Creative Director: Nick Worthington
Copywriter: Johnathan Mcmahon/Lisa Fedyszyn
Art Director: Lisa Fedyszyn/Johnathan Mcmahon
Account Manager: Janelle Van Wonderen; Account Executive: Jessica Blake
Account Supervisor: Account Director: Gemma Findlay
Advertiser's Supervisor: Suzanne Nichol/Heather Shotter
Producer: Gemma Heyes
Date of First Appearance: Sep 30 2009 12:00AM
Entrant Company: COLENSO BBDO, Auckland, NEW ZEALAND

Description of Ambient execution
To launch Breast Cancer Awareness Month, we placed a small and seemingly harmless blob on an Auckland city street. Then we watched pedestrians do nothing about it, as it grew over the course of a few hours, before finally blocking the street. Passersby were left with this message from The New Zealand Breast Cancer Foundation: The longer you wait to act, the bigger the problem becomes. Book a mammogram today!