Penni by M&C Saatchi Auckland for New Zealand Police

Penni

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Industry Political/Religious/Trade Organizations
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market New Zealand
Agency M&C Saatchi Auckland
Director David Stubbs
Art Director James Bowman
Copywriter Dave King, Wicky Tafau
Producer Carly Neemia
Photographer Nick Barnes
Illustrator Otis Frizzell
Production Krafthaus Films
Released December 2012

Credits & Description

On a wall at the campus of Massey University in Wellington we tell the story of Constable Penni Eggleton who saved a frightened young woman from her extremely threatening ex-boyfriend. Over the course of a few days he sent over 100 texts to her that ranged from affection to threatening and back again. On the wall, passers-by can read the texts and feel for themselves the emotions the young woman felt.

Category: Public services & utilities
Client: New Zealand Police
Agency: M&C Saatchi New Zealand
Production: Krafthaus Films
Country: New Zealand
Director: David Stubbs
Executive Creative Director: Dave King
Art Director: James Bowman
Copywriter: Dave King
Copywriter: Wicky Tafau
Producer: Carly Neemia
Agency Producer: Nick Barnes
Studio: Sean Collier
Photographer: Nick Barnes
Illustrator: Otis Frizzell
Music: Liquid Studios
Account Team: Christina Mossaidis, Lacey Swanepoel
Client Team: Campbell Moore, Russell Pilcher