|Industry||Shows, Events & Festivals|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Ogilvy & Mather New York|
|One Show 2017|
|Design||Craft: Photography - Single Or Series||Merit|
Credits & Description
The new campaign from Ogilvy, to promote NewFest, the festival celebrating the freedom of LGBT culture in New York (October 20-25). The agency has been working with the organization for five years now, and this year has rolled out the biggest campaign so far, with digital, print and social components, as well as OOH spots in Times Square, select theatres across the city and bus shelters.