GUTS by McKinney Durham for Nike

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GUTS

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Industry Sportswear, Athletic Footwear & Accessories, Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency McKinney Durham
Copywriter Brian Murray
Producer Lisa Bentley
Account Supervisor Bill Ward
Illustrator Scott Pridgen
Released July 2009

Credits & Description

Category: Public Awareness Messages
Advertiser: NIKE
Product/Service: CORPORATE RESPONSIBILITY
Agency: McKINNEY
Copywriter: Brian Murray
Art Director: Scott Pridgen
Account Manager: Talya Fisher
Account Supervisor: Bill Ward
Illustrator: Scott Pridgen
Producer: Lisa Bentley
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: McKINNEY, Durham, USA

Advertising Format
Outdoor Poster

Dimensions
12.5 inches by 19 inches

Site Location
Guerrilla street teams placed the posters in Chicago, New York and Los Angeles on walls, stations stops, poles and other street furniture.