HUMAN COUNTDOWN by Jung Von Matt/Spree Berlin for Nike

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HUMAN COUNTDOWN

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Industry Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Jung Von Matt/Spree Berlin
Creative Director Jacques Pense, Michael Ohanian, Matthias Kubitz, Matthias Erb
Art Director Matias Mueller, Sebastian Gaissert, Benjamin Beck, Kai Heuser, Benjamin Fritz
Copywriter Lennart Frank, Daniel Schweigmann, Alexander Seifriz, Norman Scholl
Producer Nick Grgic
Released October 2009

Credits & Description

Category: Ambient: Digital Outdoor
Advertiser: NIKE
Product/Service: NIKE HUMAN RACE
Agency: JUNG von MATT
Creative Director: Matthias Erb/Matthias Kubitz/Jacques Pense/Michael Ohanian
Copywriter: Alexander Seifriz/Daniel Schweigmann/Norman Scholl/Lennart Frank
Art Director: Kai Heuser/Sebastian Gaissert/Matías Mueller/Benjamin Beck/Benjamin Fritz
Account Manager: Lisa Daugs
Producer: Nick Grgic
Other Credits: Frank Zerban (Director)/Pascal Schmit (Camera)
Date of First Appearance: Oct 14 2009 12:00AM
Entrant Company: JUNG von MATT, Hamburg, GERMANY

Description of Ambient execution
The Nike Human Race is a 10k run, which takes place simultaneously in various major cities around the world. In Berlin the event took place in line with the Festival of Lights as its spectacular closing act. To raise awareness for the race and to recruit participants for it, we developed a spectacular light installation, matching the Festival of Lights: the human countdown. It was projected onto the Berlin Stadthaus, one of the most significant buildings in the city. The numbers on the shirts of various runners displayed the remaining time to the start of the race.