Nike Outdoor Nike Australian Marriage Equality Swoosh Vote by Wieden + Kennedy Portland

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Nike Australian Marriage Equality Swoosh Vote

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Industry Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Wieden + Kennedy Portland
Creative Director Antony Goldstein, Chris Groom
Art Director Sara Phillips
Copywriter Alex Romans
Released February 2018

Awards

Lions Communication 2018
Outdoor Lions Ambient > Displays Gold Lion
Design Lions Communication > Brand Collateral Silver Lion

Credits & Description

Brand NIKE
Entrant WIEDEN+KENNEDY PORTLAND

WIEDEN+KENNEDY Portland, USA Entrant Company
WIEDEN+KENNEDY Portland, USA Idea Creation
WIEDEN+KENNEDY Portland, USA Production
WIEDEN+KENNEDY Portland, USA PR
Antony Goldstein Wieden + Kennedy Creative Director
Chris Groom Wieden + Kennedy Creative Director
Alex Romans Wieden + Kennedy Copywriter
Sara Phillips Wieden + Kennedy Art Director
Molly Tait Tanen Wieden + Kennedy Executive Producer
Julie Gursha Wieden + Kennedy Producer
Shani Storey Wieden + Kennedy Art Producer
Brooke Salisbury Wieden + Kennedy Creative Manager
Denny Robles Wieden + Kennedy Studio Designer
Amy Corcoran Wieden + Kennedy Retoucher
Lilly Archer Wieden + Kennedy Retoucher
Andy Lindblade Wieden + Kennedy Global Strategy Director
Danny Sheniak Wieden + Kennedy Global Media Director
Geoff Scoones Wieden + Kennedy Media Supervisor
Chris Willingham Wieden + Kennedy Global Account Director
Vanessa Miller Wieden + Kennedy North American Account Director
Carly Williamson Wieden + Kennedy Asst. Account Executive
Karen Crossley Wied Business Affairs
Zilla Peoples Wieden + Kennedy Creative Manager

Entry Summary
Australia's vote for marriage equality divided the nation, with many groups, parties, and corporations coming out against the legalization of same-sex marriage. This context meant that brands and personalities were more hesitant to put their weight behind the cause.
Brief Explanation
When Australia called a vote to decide whether same-sex marriage should be legalized, Nike wanted to make a statement that showed its support. So we took the brand's iconic logo and turned the Swoosh into a vote for "yes".
From the giant Swooshes on Nike's biggest storefronts to the tiny Swooshes on shopping receipts, we turned every Swoosh into a vote for marriage equality. We even created custom footwear and apparel and sent them to influencers and athletes, ensuring that every one of the brand's famous logos became a reminder to vote.