COLOR GUARD TAG by Taproot Mumbai for Nirma

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COLOR GUARD TAG

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Industry Washing powders & Detergents
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Taproot Mumbai
Creative Director Agnello Dias
Art Director Santosh Padhi
Copywriter Chintan Ruparel
Photographer Amol Jadhav, Loknath Panigrahi
Account Supervisor Manan Soni, Ashok Soni
Released September 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: NIRMA
Product/Service: DETERGENT
Agency: TAPROOT INDIA
Executive Creative Director: Santosh Padhi/Agnello Dias
Creative Director: Santosh Padhi/Agnello Dias
Copywriter: Santosh Padhi/Chintan Ruparel
Art Director: Santosh Padhi
Account Supervisor: Manan Soni/Ashok Soni
Advertiser's Supervisor: Hiren K Patel
Photographer: Loknath Panigrahi/Amol Jadhav
Date of First Appearance: Sep 9 2009 12:00AM
Entrant Company: TAPROOT INDIA, Mumbai, INDIA

Description of Ambient execution
Customers are known to enquire to store owners about clothes’ colour sensitiveness at the time of buying them. And it also influences their buying decisions. Nirma washing powder has a legacy of keeping clothes white and clean and is one of India’s most trusted detergent brands. It wanted to advertise its Colour Guard technology that protects colours and keeps them intact. The idea came from the point of purchase itself – the clothes store. Where one generally finds a range of apparel neatly arranged with price tags. We introduced along with the mandatory tags, our brand tag. Which clearly put shoppers at ease about the colour of clothes. The line on it read, ‘Keep these colours intact forever. ’These low-cost tags were attached to colourful clothes mainly in the women’s and kid’s section of various stores across cities.