3D WATERSHOW by TBWA\Toronto for Nissan

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3D WATERSHOW

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency TBWA\Toronto
Executive Creative Director Allen Oke
Art Director Jason Lee
Copywriter Francesco Grandi
Producer Kay Rough, Shelby Wong
Released May 2013

Credits & Description

Advertiser: NISSAN CANADA
Agency: TBWA\TORONTO
Category: Digital Outdoor
Executive Creative Director: Allen Oke
Other Credits: Agency Project Manager: Ella Gruber
Copywriter: Francesco Grandi
Art Director: Jason Lee
Producer: Kay Rough
Account Manager: Rimi Singh
Producer: Shelby Wong
Planner: Matt Michels

Ambient Execution Description
The 3D Watershow was an outdoor media event held on the shorelines of four major cities across Canada during Canada Day celebrations, a national holiday. After the fireworks were completed, we projected a 3D film onto a 150 wall of water. The 3D film had a nautical theme: A lighthouse with its light source played a cat-and-mouse game with a Nissan Altima driving on the water in front of the crowd. Projecting on the wall of water gave a unique 3D quality making everything feel as though it were coming right at you—a thrill for a captive audience.