Nissan Outdoor Nissan Frontier: Changing Landscape Poster by Lew'Lara\TBWA Sao Paulo

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Nissan Frontier: Changing Landscape Poster

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Art Director Eduardo Pastor
Producer Jorge Walter Prado Davila
Photographer Paola Vianna
Released May 2011

Credits & Description

Category: Posters
Advertiser: NISSAN
Product/Service: NISSAN FRONTIER
Date of First Appearance: Apr 18 2011
Entrant Company: LEW'LARA\TBWA, São Paulo, BRAZIL
Chief Creative Officer: Jaques Lewkowicz (Lew´Lara\TBWA)
Executive Creative Vice President: Manir Fadel (Lew´Lara\TBWA)
Executive Creative Vice President: Luciano Lincoln (Lew´Lara\TBWA)
Art Director: Eduardo Pastor (Lew´Lara\TBWA)
Writer: Leandro Dolfini (Lew´Lara\TBWA)
Art Buyer: Ana Karina Mello (Lew´Lara\TBWA)
Art Buyer: Giuliano Springhetti (Lew´Lara\TBWA)
Art Buyer: Ale Sarilho (Lew´Lara\TBWA)
Producer: Jorge Walter Prado Davila (Jorge Walter Prado Davila)
Photographer: Paola Vianna (Lew´Lara\TBWA)
Account Director: Alexandre Baroni (Lew´Lara\TBWA)
Account Manager: Fabricio Takahashi (Lew´Lara\TBWA)
Account Manager: Kayode Adegeye (Lew´Lara\TBWA)
Account Manager: Tiago Moreira (Lew´Lara\TBWA)
Media placement: Poster - Car Dealerships In São Paulo - 18/04/2011

Describe the brief from the client
Nissan Frontier is a 4x4 all wheel drive pick up truck and has power to overcome any kind of terrain.

Describe the challenges and key objectives
An innovative and interactive way to show that Nissan Frontier “faces” any terrain.

Describe how you arrived at the final design
We developed a poster, made of glass, sand and water, which dropped sand as people walked around it, sand kept dropping while shaping a different landscape drawing.

Give some indication of how successful the outcome was in the market
The poster was a hit among people who visited the dealerships and interacted with it.