ICE RINK by Lew'Lara\TBWA Sao Paulo for Nissan

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ICE RINK

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Industry Cars, SUV & Four Wheel Drive
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Lew'Lara\TBWA Sao Paulo
Executive Creative Director André Laurentino
Creative Director Felipe Luchi, Victor Sant'anna, Manir Fadel, Luciano Lincoln
Art Director Bruno Bomediano
Copywriter Rafael Pitanguy
Photographer Paola Vianna
Account Supervisor Fabricio Takahashi
Released March 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: NISSAN
Product/Service: PATHFINDER DUO OZONE AIR CONDITIONER
Agency: LEW'LARA\TBWA
Executive Creative Director: Andre Laurentino
Creative Director: Felipe Luchi/Manir Fadel/Luciano Lincoln
Copywriter: Rafael Pitanguy
Art Director: Bruno Bomediano
Account Manager: Alexandre Baroni
Account Supervisor: Fabricio Takahashi
Advertiser's Supervisor: Carlos Murilo Moreno
Photographer: Paola Vianna
Date of First Appearance: Mar 15 2010 12:00AM
Entrant Company: LEW'LARA\TBWA, São Paulo, BRAZIL

Description of Ambient execution
In order to promote Nissan Pathfinder dual zone air-conditioning system, a sticker was placed with half of the car inside an ice rink and half out of it.