Nokia Outdoor WORD SEARCH PUZZLES by J. Walter Thompson Sao Paulo

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Industry Mobile phones, devices & accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Mario D' Andrea, Roberto Fernandez | Ricardo John | Andrea Siqueira, Roberto Fernandez David
Art Director Tomás Soares, Carlos Lopes Nunes
Copywriter Mauricio Machado
Producer Fabio Sato
Account Supervisor Rodrigo Toledo, Decio Freitas
Released May 2010

Credits & Description

Category: Home Electronics & Audio-Visual
Advertiser: NOKIA
Date of First Appearance: May 15 2010
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
Chief Creative Officer: Mario D' Andrea
Creative Director: Mario D' Andrea/Roberto Fernandez/Andrea Siqueira
Copywriter: Mauricio Machado
Art Director: Tomás Soares/Carlos Nunes
Art Buyer: Renata Sayão/Cris Bertela
Account Supervisor: Rodrigo Toledo/Decio Freitas
Advertiser's Supervisor: Marcelo Câmara
Producer: Fabio Sato
Account Manager: Rodrigo Toledo
Planner: Ken Fujioka

English Translation of Main Headlines
Empower the launching of Nokia Ovi Maps, a GPS service, with voice navigation and complete maps of thousands of cities in the world.
In order to show how this service can facilitate people’s lives, we installed several giant “Word Search Puzzles” in various bus stops throughout the city. The only word highlighted was the exact name of the street where that piece was posted. Scattered through the piece, were all the names of the city streets. Since it was at a bus stop, the title asked the person where he/she would like to go from that point. And, if the person had difficulty finding the name of the destination in the Word Search Puzzle, Nokia OVI Maps, with GPS, would easily find it.