Your World Kitchen: Cars by TDA_Boulder for Noodles & Company

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Your World Kitchen: Cars

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Industry Fast food outlets & restaurants
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency TDA_Boulder
Art Director Austin O’Connor, Haley Garyet, Barrett Brynestad
Copywriter Jonathan Schoenberg, Tim Dixon Mark Kelly, Daniel Colburn
Released April 2013

Credits & Description

Campaign supports Noodles & Co.'s first-ever brand I.D., âYour World Kitchen.â
A site-specific wallscape with five big arrows pointing down to a trendy downtown parking lot, is headlined, âRecipies imported from more countries than these cars.â
A stacked double billboard reads, on top, âDishes from the Northern Hemisphere,ââand on bottom, âAnd Southern Hemisphere.â
A billboard in Austin has three (non-functional) clocks, labeled âJapan,â âItaly,â âAustin,ââand all showing the same time (thanks to Noodles, Japanese noodles and Italian pasta are right in Austinâs time zone).
In a 3-week direct mail program, newspaper home delivery subscribers receive their usual journal poly-bagged inside what appears to be a foreign newspaperâfirst Italian, then Japanese, then Thai. Copy (in English) says, âTravel the world without leaving your table.â On the last week, FSIs are included.
A Flash banner on international news sites displays the âhours until lunchâ in, say, Jakarta, and in the viewerâs home city.
A music site banner targets anyone requesting âWorld Music.â It reads, âBased on your selection,we think you would like: Japanese Pan Noodles.â
Category: Restaurants & fast food
Client: Noodles & Company
Agency: TDA_Boulder
Country: United States of America
Executive Creative Director: Jonathan Schoenberg
Copywriter: Jonathan Schoenberg
Art Director: Austin O’Connor
Art Director: Haley Garyet
Art Director: Barrett Brynestad
Copywriter: tim kelly
Copywriter: Daniel Colburn
Creative Director/ writer: Jeremy Seibold